Calastone

When developing a new brand and identity for Calastone (the largest global funds network, connecting the world’s leading financial organisations) I was tasked with animating the designed marks.

This route was titled ‘The Calastone Effect’. Simplicity and streamlining. Alignment and coordination. Taking something clunky and outdated and making it new and dynamic. The designed identity showed the benefits that Calastone has on the industry, through the entire value chain in a delightfully simple, elegant way.