Centrica Mobile Video

This was something a little different we created for Centrica to help promote their Energy Resilience offer. Energy Resilience from Centrica Business Solutions is all about setting businesses up for mass power failures – enabling them to keep up and running even when the power goes down.

The risk of power outages and the effects of those is a huge deal, but not one that is front of mind for business leaders – so how do you show off this potential issue in a clear and concise way that will leave the audience picking up the phone to get help?

We decided to literally put the problem into their hands, creating a video made specifically for mobile phones that brought to life what a day for a CEO of a company whose power has gone down would be like.

And it worked – the video got C-Suite executives thinking differently about their energy strategy and made it easier for Centrica Business Solutions to have a conversation about the potential issues they may face.