Small businesses don’t consider Google as a relevant partner in running their business. Like everyone, they may search on Google themselves for everything they need, but need help figuring out what Google can do for them. Briefed to create a cost effective direct mail piece to drive Google Adwords customer acquisition, a simple yet effective solution was needed. Every day Google AdWords matches millions of businesses with customers – it’s almost as if Google is a matching making service. This direct response piece outperformed proceeding creative by 50% and has been translated into 15 languages.
