InsightBee Sales Intelligence

InsightBee Sales Intelligence aims to deliver relevant and qualified leads, helping clients close deals faster. The product combines man and machine to provide a continual flow of trigger-based sales leads, targeted to specific sales objectives.

We were briefed to create a teaser film to introduce the product, generate interest and drive viewers to the website landing page where they would then be able to demo Sales Intelligence. The key was to tap into the mind and connect with the target audience. There are lots of opportunities out there and sales people want to know about the best. They don’t want to miss out, be pipped to the post, or follow a bad lead. They pride themselves on beating the competition and this thought drove a simple, charming yet effective solution.