Instagram Business is a powerful advertising platform in its own right – far more than just an ‘added extra’ to buying Facebook ads – that offers a highly-sophisticated range of tools that help businesses to connect with and expand their key audiences.
I have been part of creating a mix of B2B Marketing materials for Instagram Business, including thought leadership, sales enablement and event support content that communicates just how great their offer is, focusing right now on businesses and brands that live in the worlds of fashion, sport and travel.
