Vodafone Business Marketplace is a new platform where customers can purchase and manage software applications, making it easier them to take advantage of the latest and best software, unlocking their business potential.
Following the formal launch of Vodafone Business Marketplace last year, we needed to create a variety of new assets that focus on Vodafone’s mobile security offering.
While phase one focused on promoting Business Marketplace itself, as one destination for SMEs to find apps and products they need, the second phase was focused on promoting the apps and products themselves (as bundles), with Business Marketplace as the destination where they live. Vodafone believe that through focusing on these apps within the marketplace it would drive interest and traffic to the marketplace as a whole.
